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Sisters Beauty Lounge is a full concept beauty lounge offering services from hairdressing and nail care to facial and body treatments. This lounge provides a new-age pampering experience to keep up with the woman on the go. Sisters Beauty Lounge has six branches in Abu Dhabi and Dubai.

Katch International activated a 12 month campaign including:

  • Public Relations
  • Press Coverage
  • Influencer Outreach

to help with the relaunch of their branches in Mirdif City Centre and Dubai Mall and to increase the awareness around Sisters Beauty Lounge’s partnerships with celebrity beauty specialists like Nina Ubhi, Sonya and Fyza and Sally Hershberger.

Highlights of the PR campaign include various special features and interviews including a front cover for Nina Ubhi’s work on Khaleej Times WKND as well as numerous traditional media coverage. Katch was able to secure 17,954,235.02 AED worth of PR value for the entire campaign period.

Katch International also generated influencer engagement with Lady Lexi Style, Tala Samman, Sheida Babareza, Karen Mclean, Tamara Al Gabbani, Al Reem Saif and Zainab Iskander for Sally Hershberger.

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