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Tucked away on the seventh floor of the hotel, Vii Dubai is where the urban sky meets an unspoilt lush garden. Katch worked with Vii to build a complete campaign from concept and naming to branding design.

Katch International lead the exciting marketing strategy and campaign that included:

  • Concept Development
    • Logo Development
    • Branding
    • Marketing Collaterals
    • Artwork Designs

Given the unique style of the venue, the branding was essential to its communications. Katch worked to establish a brand identity that had a strong association with nature.

They utilised a leaf print to reflect the ‘garden’ style of the brand as part of the logo design and it was used on all collaterals from marketing to menus, artworks to uniforms. They used colours such as a gold print coin for the club, a leaf vein motif for the terrace and purple for the bar to highlight the different sections of the venue.

Read more about Katch International and VII Dubai on our blog: Vii Dubai, Welcome to the Secret Garden