You know the drill by now, so buckle up as we look back on three months of headline campaigns, tropical media trips, viral social moments, unexpected collaborations, Eid celebrations, and pretty much everything but the kitchen sink
After a hectic Q1, you may have thought we’d catch a break this quarter, that perhaps things might ease up a little. They didn’t. This city has a habit of filling every gap in the calendar before it even appears, and as a PR agency in Dubai, that’s the kind of energy we thrive on. ‘Quiet period’ isn’t a phrase that gets much use around here.
Earth Day had us diving head first into conversations around the world’s most precious resource with BE WTR, VEO Fitness teamed up with LC for some mindful movement on World Pilates Day, and Eid united the city under a kaleidoscope of endless festive experiences across our clients in hospitality, dining, entertainment, and beyond. It was also a quarter where months of planning started to finally pay off, as we marked HexClad’s official UAE launch, hosted JA Manafaru’s second press trip, and welcomed key sports organisers and federation stakeholders from across the UAE to experience the soon-to-launch JA Sports & Shooting Club.
If you’re curious to hear more, stick around for all the juicy details.
April, Fully Booked
Fresh off the heels of a successful Q1, we stepped into April hungry for more. Skipping the starters and going straight for the main event, the month saw us officially launch HexClad in the UAE after months of planning, introducing the cookware brand and its patented laser-etched technology to kitchens across the country. To help it feel right at home, our social media team swapped studio backdrops for golden desert dunes, creating a photo and video campaign inspired by Emirati culture that transformed a traditional outdoor majlis gathering into a striking visual introduction to the brand’s new chapter in the region.
Next up on the menu was an Instagram-worthy Aqua Sculpt SUP session with our longstanding wellness client Veo Fitness in collaboration with Beyond Wellness. Perched high above the city, Alto 54 at Address Sky View’s glistening infinity pool hosted the 45-minute session as a group of hand-picked influencers found their balance before easing into drinks and light bites poolside. Of course, our Dubai social media team were there to capture the whole thing, meaning we can now add balancing on a paddleboard while shooting content to our ever-growing list of skills.
The H2O theme kept flowing with World Earth Day on April 22nd, when we hosted a roundtable discussion with premium sustainable water brand BE WTR to talk about the world’s most precious commodity. Held at W Hotel Mina Seyahi, the session saw founders and industry leaders dive into the big questions, covering how circular glass bottling, local production, smarter hospitality practices, and BE WTR’s own unique model can contribute to a more responsible water culture in the UAE.
Once we wrapped up the conversation on World Earth Day, it was time to pack our bags, put our hospitality hats back on, and jet off for our second press trip with JA Manafaru. Taking place ahead of the Eid break and summer holidays, the trip was all about showcasing the secluded island hideaway and its signature barefoot luxury as a bucket-list destination for families, couples, and discerning GCC travellers looking for their own slice of paradise. Some of the region’s leading media, including The National, HIA Magazine, GQ, and Villa88, checked in for an immersive experience designed to go beyond the expected, capturing the island in a way that felt considered, natural, and genuinely dreamy.
May On the Move
Another month, another packed schedule. May saw us really lean into the world of fitness, kicking off with a community-led mat Pilates session at Vida Dubai Marina & Yacht Club for World Pilates Day. The event united homegrown brands Veo Fitness and activewear label LC with fitness enthusiasts, influencers, and hotel guests for a morning centred around movement, wellbeing, and community. Soon after, we organised another exclusive Pilates event with Traininpink founder Carlotta Gagna, complete with branded mats and goodie bags, before securing her an interview with Dubai Eye to discuss her trademarked Pilates Linfodrenante® method.
After the Pilates sessions helped us stretch it out, reset, and get in the zone, it was straight into organising a milestone networking event between the soon-to-open JA Sports & Shooting Club and Dubai Sports Council. Held on May 15th, we handled everything, including drafting the press release, preparing talking points, and coordinating the event itself. Around 50 key stakeholders from across the UAE sports industry attended, giving us the opportunity to start important conversations around event hosting, partnerships, and future collaboration. After all, PR is a marathon, not a sprint, and this was all about laying the groundwork for JA Sports & Shooting Club’s bright future.
Our social media and creative teams also stayed active throughout the month, heading back to Shaikh Al Shawarma for a second shoot that captured the restaurant’s personality, interiors, and all the little details keeping people hungry for more online. Meanwhile, our PR team facilitated a shoot for Savoir Flair at Nikki Beach Restaurant & Beach Club, providing the perfect backdrop for an editorial featuring the latest Chanel collection. Then it was all hands on deck as we marked the launch of Enchanté by GRID, Arjan’s first forest-inspired residential sanctuary, with an immersive VIP event that offered guests an early glimpse into the nature-led concept.
May ended on a high as Eid Al Adha took over the city, and our clients had every element of the long weekend well and truly covered. Rove Hotels made staycations an easy yes, VEO Fitness ensured the long weekend didn’t derail anyone’s wellness routine, Four Seasons Hotel Abu Dhabi at Al Maryah Island set the standard for Eid dining, and JA Manafaru and Galeries Lafayette Dubai dreamed up one of the most creative collaborations of the quarter. And to top it all off, we also ended the month with an exciting milestone of our own, officially launching our new website and opening the door to the next chapter of Katch.
June, Coming in Hot
June hit the ground running with a sensory experience unlike anything else on our Q2 calendar. We hosted an exclusive media and influencer preview ahead of a month-long collaboration between Address Sky View and homegrown niche perfumery, Arcadia. Think elevated afternoon tea, signature scents translated into edible form, and a guest experience designed to engage every sense. We were involved in every stage of the launch, starting with the press rollout right through to coordination on the day itself, making sure the collaboration got the attention it deserved both in the room and beyond it. Our social media team was there for every moment too, and the content they captured was much like the afternoon tea itself, layered, considered, and very easy to consume.
Continuing the culinary theme, our social and production teams were back for a second serving of HexClad this quarter. This time, with the Summer Campaign photo and video shoot, we swapped the desert dunes for the kind of lived-in interiors that feel authentic to how people in this country actually cook and entertain during summer. Two campaigns in its first quarter in the UAE says it all. HexClad came in banging their own pots and pans, making sure their entrance was impossible to miss.
Content shoots aren’t the only thing moving indoors right now. As temperatures touch 40° for the first time this year, the whole city is retreating inside, and Rove City Walk is ready and waiting for them with its brand-new Bench Brunch. Laid-back, fuss-free, and wallet-friendly, it’s the kind of weekend activity that the whole family will enjoy. We hosted a preview for family-focussed influencers and media, and the full turnout was no surprise, good food in generous quantities is a hard offer to decline. But it is a good indicator of what’s to come on opening day.
Roll on Summer
If Q2 taught us anything, it’s that there’s no such thing as a quiet quarter at Katch. With a strong pipeline of exciting projects already in motion and a few things we're not quite ready to talk about yet, Q3 has all the makings of another busy one. It’s safe to say, the next wrap-up will be worth the wait.
