ATLANTIS THE ROYAL
Industry
Entertainment
Services
Public Relations
- Media Relations & Press Outreach
- Press Release Writing & Distribution
- Influencer & KOL Relations
Strategic Consultancy
Just when we thought Dubai had seen it all, Atlantis The Royal emerged like an elaborate game of Tetris on the iconic Palm Jumeirah, as the city’s largest and perhaps grandest luxury endeavour yet. An unparalleled destination located on the crescent of The Palm Jumeirah, right next to Atlantis, The Palm, this superstar of a resort was the talking point of the world for months in the build up to its reveal. Fourteen years in the making, this global landmark surges 43 storeys high and spans 406,000 square metres.
To match its grandeur, the world class resort opened its doors with a “grand reveal weekend” that became global news. A star-studded event graced by international celebrities, the opening weekend was kickstarted with blockbuster entertainment, including the jaw dropping return of the sensational superstar Beyoncé, with her first full length concert since 2018. The event saw multiple other performances and parties, an endless flow of fun and frolic, and was seamlessly covered by us at Katch International as Atlantis’ official PR and Communications partner for the GCC region.
1,886 pieces of coverage across tier-1 print, online, broadcast, and social media channels.
Obtaining coverage in top publications, Like Vogue Arabia, GQ Middle East, Esquire Middle East, Conde Nast Traveller ME, Interni, Robb Report Arabia, ET Bil Arabi, The National and more.
A-list GCC celebrities and social media influencers, including Lojain Omran, Rawan Bin Hussein, Sami Slimani, Tamaraah Al Gabbani, Kris Fade, Huda Kattan, Chanel Ayan, Caroline Stanbury, and more.
