HEXCLAD
Industry
Retail
Services
Social Media
- Celebrity Brand Ambassador
Public Relations
HexClad’s arrival in the UAE marked a defining moment for the brand, with its patented laser-etched technology finally touching down in homes and Michelin-starred kitchens across the country. Landing in a completely different region, with cultural nuance essential, our social media team set about showcasing how the UAE is a natural home for the brand. We planned, sourced models, and scouted locations for a photo and video shoot that would resoundingly announce HexClad’s UAE presence. The golden desert dunes were the natural choice, where we captured footage of friends preparing traditional Emirati dishes in an outdoor majlis setting and turned it into a truly captivating visual spectacle, a familiar scene that instantly resonated with local audiences.
The momentum kept simmering across social media through live culinary demonstrations, candid founder moments, and influencer-led storytelling that placed HexClad in the feeds and conversations of the nation’s food lovers. Alongside the ongoing campaign, social media also captured the excitement of the exclusive launch moment, which was held at The Guild and headlined by culinary icon Gordon Ramsay and founder Danny Winer.
The invite-only launch event welcomed 96 influencers and guests from hospitality, culinary, and media, generating immediate industry engagement and strong organic social amplification, with attendees sharing product-led content to their socials
From concept creation right up until the final visual campaign was released, our social media team left no stone unturned to announce the arrival of HexClad in the most incredible way
Overall, the social media strategy drove 100,000 sales in less than a month, surpassing a target originally set for three months
