JETOUR
Industry
Automotive
Services
Public Relations
- Media Relations & Press Outreach
- Corporate Communications
- Press Release Writing & Distribution
Strategic Consultancy
- Brand Positioning & Messaging
The UAE has become a place synonymous with flashy sports cars and luxury SUVs. However, beyond the logo or the fresh paint job, the nation’s harsh desert climate, rugged terrain, and fast-paced urban roads demand much more from its vehicles than simply aesthetics. The Jetour G700 ticks every box, combining supercar-level speed with off-road capability and luxury interiors. When the brand’s exclusive local partner, Elite Group Holding, introduced the new model to the UAE, they knew they needed to capture attention in the region’s highly competitive automotive market. Our job was to make the message stick.
At an exclusive media night in the Armani Hotel Dubai, the G700 was unveiled in true Dubai fashion, illuminated by a spectacular Burj Khalifa light show that stopped the city in its tracks. We made sure all the right people were on the guest list, welcoming key automotive, lifestyle, and business voices to spread the word and make the G700’s arrival impossible to ignore. Beyond just another headline moment, we used the event as a launchpad for building brand awareness, highlighting exactly why the premium hybrid off-road SUV is the perfect model for modern UAE drivers.
We secured attendance from 45+ tier-one media titles, including Harper’s Bazaar Arabia, Vogue Arabia, What’s On Dubai, Arabian Business, Forbes Middle East, Khaleej Times, and Al Bayan
The event generated over 100 pieces of coverage, contributing to an estimated 17.4M views and a total audience reach of 96.8M
